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Module title: Direct & Digital Marketing

SCQF level: 09:

SCQF credit value: 20

ECTS credit value: 10

Module code: MKT09106

Module leader: MR. DAVID STEVENSON

SchoolMarketing Tourism and Languages

Subject area group: Marketing

|Student Activity (Notional Equivalent Study Hours (NESH))|
|Mode of activity |Learning & Teaching Activity |NESH (Study Hours) | |
| || | |
|Independent Learning |Groupwork |150| |
|Online |Lecture |40 | |
|Face to face|Lecture |10 | |
| |Total Study Hours|200 | |
| |Expected Total Study Hours for Module |200 | |

|Assessment|

Type of Assessment |Weighting % |LOs covered |Week due |Length inHours/Words | | | |Report |50 |2,3,4 |9 |Words= 1500 | | | |Essay |50 |1,2,3,4 |13 |Words= 1500 | | | |Component 1 subtotal: |50 | | | | | | |Component 2 subtotal: |50 | | | | | | |Module subtotal: |100 | || | | | |

What you will learn and what this module is about:

This module is about Direct and Digital Marketing. You will learn about database marketing and a number of electronic media:…